![]() recognise and describe three types of idea management systems.define creativity and explain how creativity can be stimulated.explain the adoption life cycle and innovation adoption at the individual level.use the main innovation management terminology and concepts.The syllabus also includes sessions about innovation strategy, idea management and social networks.ĭuring this course, you will learn how to: Guided by world-class academics, you will develop an innovative mindset and expertise in how firms successfully create new ideas for marketing new products. In it, you will also learn the tools for implementing innovation projects yourself. What is innovation management? How do firms bring in new business models and get new products and services to the market? Go on a nine-week journey through innovation management concepts, theories of idea generation, selection, strategy formulation and implementation in this MOOC in Innovation Management.
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